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OPMWeb Expands its Affiliate Program Management Solution to Include Retailers
(PRWeb) January 16, 2007 -- OPMWeb has announced that it will expand its client base by taking on business to consumer retailers into its outsourced affiliate management portfolio.
Affiliate marketing is considered to be one of the highest ROI Internet advertising methodologies, where partner websites advertise your product or service for compensation when they direct a paying customer to your website. Affiliate marketing is sometimes referred to as Performance Marketing because of its referral model, ensuring your advertising budget is directed at rewarding effective advertising.
OPMWeb's management service allows you to effectively outsource your affiliate program, freeing up your business's time and resources to focus on what you do best. By outsourcing your program, you can ensure that your program will attract successful affiliates, as well as ensuring that it will be run in the most cost effective manner.
Consumer spending on the Internet topped $100 Billion in 2006, and will likely increase in 2007. Retailers realized incredible growth during the holiday season. One of the safest and most cost effective ways to ensure your company is earning its share of those revenues is through affiliate marketing.
"We believe in building the performance portion of affiliate marketing into our management fees. By pricing our services with a low base cost, and primarily on performance incentives, we can represent an on line retailer in an affordable capacity, especially if they are new to affiliate marketing," says Kevin Webster, owner of OPMWeb.
"We begin with consultation, looking at the website of our potential client, and making suggestions as to how to improve site conversion, as well as coaching the merchant on the flow of their website, generating maximum sales from their visitors. This is critical to attracting the super affiliates, which are the websites you want promoting your products."
For more information, you can visit OPMWeb's website at www.opmweb.com.
About OPMWeb
Located in Rochester, NY, OPMWeb has been involved in affiliate marketing since 2004. They have historically managed B2B affiliate programs, but have been involved in consumer driven advertising for 3 years.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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